A banner ad, also known as a web banner, is an advertisement displayed on a web page with the goal of driving traffic to the advertiser’s website. These ads are typically linked to the advertiser’s site, where users are encouraged to take specific actions, such as making a purchase, signing up for an event, or downloading a case study.

Here are some key points about banner ads:

Types of Banner Ads:

• Static Banner Ads: These are simple, non-animated images.
• Animated Banner Ads: These include subtle animations or transitions.
• Rich Media Banner Ads: More interactive and engaging, they may include videos, forms, or other dynamic elements.
• Video Banner Ads: Short video clips embedded within the banner.

Purpose:

• Banner ads contribute significantly to brand awareness and can drive conversions.
• They appear as bars at the top or sides of webpages, promoting products, services, or events.

Whether static or animated, these rectangular ads play a crucial role in digital marketing efforts, capturing attention and encouraging user interaction! In need of professional banner ad creation? Ask for a quote here.